NOTE: The Copywriter's Toolkit has even MORE headline templates built into its version of the Instant Headline Generator.

Check it out here!

Instant Headline Generator

Fill in the blanks below as best as you can. If a specific answer does not apply, simply leave it blank. The word "product" below applies to the product or service you are offering. The phrases in red below are examples of what you should enter. For best results, try to match the pronouns used (i.e. "you" or "your") in the examples provided.

NOTE: Although you won't be shown a repeat of a headline you have already saved, you may see more than one variation of a headline template, or you may see a repeat of a headline you haven't yet saved.

1) How much time does it take for your product to deliver results? OR how much time must they spend reading your message to learn about your product?

Examples:
"Give me 5 minutes, and I'll show you how to..."
"Just one hour a week will result in..."
"In Just 6 short weeks you'll have a better..."


2) What will you tell them your product will have them doing? (Give 2 examples, if possible)

Examples:
"I'll force you to get so good at driving with power and acccuracy..."
"You'll be clobbering your pocket shots in no time flat..."
"Generating multiple streams of income is the key to diversification and long-term wealth..."
"Your opponents will watch you hitting every tee shot further and straighter down the fairway..."



3) What will they be able to do after #2 above? (Give 3 examples, if possible)

Examples:
"You'll be able to hit 200-yard tee shots..."
"Clobbering your pocket shots lets you murder your competition every time..."
"These multiple streams of income will allow you to retire in comfort..."
"You'll break your buddies hearts on every single drive..."
"Get ready to humiliate PBA pros in head-to-head matches..."




4) Elaborate on #3 above by sweetening it further. (Give 2 examples, if possible)

Examples:
"You'll hit 200-yard tee shots while kneeling on one knee..."
"You'll murder your competition without breaking a sweat..."
"You can retire in comfort this year..."



Check Point! Let's make sure your answers fit together. You should be able to plug them into the following John Carlton headline swipe:

"Give Me Just ___________, And I'll Force You To Get So Good At ___________… That You'll Be Able To ___________ ___________!"

Example:
"Give Me Just 5 minutes, And I'll Force You To Get So Good At driving with power and accuracy… That You'll Be Able To hit 200-yard tee shots while kneeling on one knee!"

Now don't worry if you skipped one or more questions above. This checkpoint is merely to ensure the answers you did give are in the proper context.

Let's continue...

5) Describe the originator of your product (or the third-person "star" of your story) in terms your prospect might think would limit your success with your product.

Examples:
"Unemployed ex-banker..."
"Former down-and-out homeless woman..."
"Out-of-shape 55 year-old golfer, crippled by arthritis & 71 lbs. overweight..."


6) Now describe yourself in terms your prospect would see as adding credibility to your claims.

Examples:
"A real golf pro..."
"Former California real estate agent..."
"Undefeated cage-fighter and trainer of ten martial arts champions..."


7) What is it that describes what you're offering in an appealing way?

Examples:
"I stumbled on the one big darn secret..."
"I'm offering these mouth-watering chili recipes to the first 100 people to respond..."
"I found seven "dirty little secrets" the FDA doesn't want you to know..."
"I came across the lost memoirs of the Sultan of Swat himself..."


8) List some attributes that your prospect may think limits his ability to succeed.

Examples:
"You can succeed even if you're too short, too tall, or too out-of-shape..."
"It doesn't matter if you've never bought a stock in your life..."
"These methods assume you don't have $1,000,000.00 sitting in a bank"..."


9) Name one or two negative situations that you're promising they'll never have to deal with again.

Examples:
"You'll never lose your shirt in the stock market again..."
"You'll never be the one to bowl a butt-ugly game..."
"I promise you won't have to settle for runner-up..."
"I'll see to it that you don't find termites in your house ever again..."



10) Who is your specific target market? Your perfect group of prospects?

Examples:
"Attention: U.S. bodybuilders..."
"A special message for all Jazz drummers..."
"New weight-loss system developed specifically for overweight men over 40..."


11) Describe something they can easily do that's related to your offer.

Examples:
"If you can pick up a putter..."
"Even if you can barely hum a tune..."
"New proven system lets you chew gum and quit smoking..."


12) What part of their life will your product impact?

Examples:
"See instant results in your retail business..."
"Watch your golf game do a 180 overnight..."
"Here's how to spruce up your love life..."