Finally—the tools to double or triple your sales...

"New Web 2.0 Tactics Combined With
'Stolen' Salesletters Result In A
312% Increase In Sales...
With The Same Traffic!"

No, it has nothing to do with social bookmarking or the usual recycled Web 2.0 mumbo-jumbo. Read on to discover how you too can double or triple your sales with your existing traffic. It's easy when you possess...

• These brand spanking new Web 2.0 devices you can add to your website right now to deliver maximum selling power and stand out from the crowd...

• The keys to the largest collection of print salesletters by the greatest master copywriters and marketers who ever lived—that you can legally steal and adapt for your own products tonight!

• Tear sheets, handwritten text, and other eyeball-grabbing images that inject new life into your salesletters and boost response by 78% or more!

• My step-by-step blueprint showing you how to spy on your competitors and gain the results of their testing—without spending a cent or doing any of the work yourself.

• And much much more!

From: John "Ritz" Ritskowitz
Direct Response Copywriter
Tuesday, July 22, 2008

Dear Fellow Online Marketer,

You can buy a ton of traffic for your website, but if you can't make the sale, the money you've spent is gone forever.

The fact is, too many people start getting traffic only to discover their site is converting at 1% or worse.

And that a few simple tweaks can often double, or in some cases, even triple sales... injecting new life into a boring or stagnant campaign.

But knowing what to tweak is often the challenge.

Let me tell you how I stumbled across a "magic combination", almost by accident, that unlocked the door to a 312% increase in sales overnight.

It all started with a rather strange dream.

I was stressing out over a website of mine, and wondering why tweaking the sales page didn't seem to make a difference in sales. It sucked.

I tossed and turned for half the night, constantly going over the headline, lead, guarantee, and everything else until I finally dozed off. I must have had it all swirling around in the back of my head, because then I had that crazy dream.

I remember just throwing all these "random" things together in a sales letter. It didn't even make sense at first. Until I woke up and began to really think about it.

The "dream" sales letter started out as 3 different versions, and I tested them head-to-head. You know, let them compete with each other to see which one came out on top.

But that's not all: On each version of the letter, I was testing even further...many variables at once — just all kinds of things — with 5 different headlines, 3 different leads, different layouts, graphics, videos, audio, and other cool sales devices that I didn't even know existed. All being rotated randomly and served up to my visitors.

And...it learned.

My website, I mean. It started optimizing itself, according to what kinds of things were making the biggest difference in sales. I didn't have to touch a freaking thing. This all happened automatically.

It Was Like Evolution On Steroids!

And when it was all said and done, what was left over was never in a million years what I imagined would be still standing.

The "off-the-wall" videos, the dazzling "Interactive Johnson Boxes", the dynamically-generated sales page. Jeez, this wasn't a sales letter...it was a circus sideshow!

My colleagues were laughing at my use of color, my layout, the animated headline and other oddball devices.

But...it was selling. Lord, it was selling.

I just realized my sales had tripled virtually overnight.

But this was crazy talk. Surely something like this could never happen in real life.

Then I Decided To Test It For Real

I could hook up an A/B test right up front, and on each version of it I could have my individual headlines, offers, layouts, and other variables being testing behind the scenes, just like in my dream.

You know, actually let my prospects decide which "magic combination" was the most profitable for me.

The Self-Evolving Website
(Let your market construct the
highest converting salesletter for you!)

And...I had amassed a TON of copywriting and marketing tools, resources, swipes of BILLION-dollar salesletters from legendary copywriters, video and audio editing tools, courses, books, software.

You name it, I had it. Much of it lie dormant throughout my office, on my computers, in file cabinets, buried under who-knows-what. It was time to dust it all off and put it to good use.

After all, I thought, this is an experiment. If nothing else comes out of it, at least I could try something new, and hopefully learn from the experience.

The Dream Turns Real...

The funny thing was, when some of these weird combos actually starting working, I wasn't as surprised then as I thought I'd be. Maybe the dream was more than just a dream. Perhaps a result of some unconscious "dots" being connected in the deep recesses of my mind...

But there it was, and now I had to make sense of it all. Which wasn't so easy, since a lot of things that I thought were "time-tested and proven" turned out to be duds. And things I never heard anyone doing before were pulling in orders like never before. Thhhnnnkkkk! That was the sound of a lot of cash being sucked into my merchant account!

Now I don't want you to think I used flashing GIFs and banners circa 1995 or anything like that. In fact, I had access to a rich collection of the most successful sales letters ever.

I'm talking sales letters written by the greatest copywriters and marketers who ever lived: Gary Bencivenga, Joe Sugarman, David Ogilvy, Gary Halbert, John Carlton, John Caples, Jay Abraham. Quite literally just about any copywriter you could name. And I "borrowed" heavily from some of those sales letters to crank up my conversions big time.

You're probably familiar with the term "swiping", when someone takes a tested, proven ad and legally "swipes" it for their own products and services.

Why would they do that? Because it eliminates the tiresome hours of drudgery and frustration in trying to create winning ads. And at the same time, it slashes the expense, wasted time, and uncertainty of trying to "randomly stumble" on success.

What I did was just blend these successful salesletters with a few "untraditional" Web 2.0 devices to really hit a home run.

I'll show you some of those devices in a moment. In fact, I'll give you some demonstrations right here on this web page.

But first, did you know that those BILLION-dollar sales letters are
out there for the taking...for FREE?

Sure, the stellar "website" sales letters are there, too, but I'm talking about classic direct response print ads. They're there if you know where to find 'em. The search engines
These sales letters made billions.
What if you adapted them for your use? can easily find places like HardToFindAds.com (which is a GREAT place to get some, by the way), but they can't locate the places I'll show you.

Have you ever taken a boat ride on the ocean and looked out over the calm waters? Maybe occasionally you'll see a few fish below the surface. Hard To Find Ads and sites like them are like those small fish. Believe me, I'm a big fan, and certainly not knocking them. But there's a HUGE ocean underneath. That thing goes DEEP!

I'll show you how to go deep and get your hot little hands on the whales if you promise not to tell anyone. It's the "Mother Lode" of sales letters you can legally swipe and use for your own products and services, and it's out there right now... waiting for you to dive in and simply grab them.

In fact, I've seen these resources on sale elsewhere for hundreds of dollars by themselves. (I'm not kidding... one site even charges a cool grand!)

But I'm getting a little ahead of myself, aren't I?

Let me tell you how some of my testing turned out. It's possible it may help you with some of your marketing too.

One of the first things I discovered was that handwritten notes at the top of the sales letter didn't do much for conversion. At least not for the first niche market I tested (it was for a PC card game).

And my header graphic actually depressed my results. You've probably heard that too. In this case it was true. However, adding some images near the top actually boosted my conversion. I'm talking about pictures within the body copy itself.

Here's an interesting demonstration of a new engaging tool that grabs your prospect's attention faster than any 'ol plain salesletter can...

Do you like video? I mean, do you like to get content delivered to you via video? Or would you rather have it in an ebook or something else in print?

Go ahead. Choose one. You'll see why in a moment.

You can generate a "tear page" like this for
your website in minutes with the tool I'll show you.

Now before I show you why your answer is important, let me tell you about another tool I tested that boosted response in my tests.

Perhaps you've heard of "tear sheets." If not, in direct mail a tear sheet is an advertorial-type "article" that looks like someone tore it out of a magazine or newspaper. You can see an example of one I generated with a little-known tool on the web to the right. That took me about 5 minutes to make.

This tool is slick. It'll let you choose a headline, the name of a newspaper, and your content, of course which you'll use to promote your product. Images like this that help advance the sale are very powerful when used to their full potential.

Think about it! When an "article" about your product is "torn out" and pasted alongside your sales copy, it's a very potent (but subtle) selling device indeed!

It grabs your prospect by the collar and forces them to read it

And if you're like me, sometimes you just have brain fart after brain fart when it comes to thinking up a convincing headline. Or perhaps you throw yourself at a sales letter, writing away for days just pouring sweat and blood into it, only to have dumb things like useless cliches or unconvincing drivel clog up your masterpiece.

(My Instant Headline Generator and Cliche Scanner can help you out with those problems. I'll tell you more about them in a moment...)

Maybe you have trouble getting your web pages to look right. You know, when you copy and paste your sales copy from Microsoft Word, you get all those garbage tags Word likes to throw in there. Maybe you need a good WYSIWYG web editor — one that will axe those Word tags for good.

What about video and audio? Want to use them to sell? (I mean the right way). On one site I tested, the version with video outpulled the no-video one by nearly 2 to 1!

And paying a monthly subscription just to put your audio on your website is so 2006. How about I just give you a tool that does it for you, with no monthly fees ever?

If you're sensing a theme here, you're right. I could go on like this all day. I meant it when I said I had TONS of marketing and copywriting tools at my disposal.

Want some free split testing software for your website? You know. So you can take the guesswork out of creating sales letters that sell, and let your visitors vote with their credit cards. Where it matters the most.

I've got some easy-to-use split testing software I'll give you that'll have you testing different headlines and other profit-pulling ideas in minutes.

Many marketers know they should test, but don't because it's too difficult to set up, or they're not sure how or what to test. My tool will have you up and running in less than 10 minutes, and I'll show you how to test (and what to test) step-by-step.

Since about 5 times as many people read your headline as they do your sales letter, testing new headlines is the fastest way I know of to see a huge instant bump in sales and conversions.

What about unblockable popovers and exit popups? Check.

Combine those with the simple split testing software I give you to determine which version—popup or no popup—gives you more leads (and ultimately more sales). And remember... any leads your exit popup catches are pure bonus for you over not having such a tool in place.

What am I talking about? Well, think about it. If they're going to leave your website anyways, why not at least attempt to catch them on the way out with an irresistible offer?

...or an ethical bribe.

...or an alternate offer.

...or a freebie designed to get them on your mailing list.

Even—worst case scenario—if you only get a few percent of them that way, it's still a few percent more than just letting them leave outright. You've got nothing to lose!

How about an affiliate link cloaker? Yeah, I've got one of those for you too.

Turn this ugly thing:

http://www.your-affiliate-owners-site.com/aff/salespage.php?aff_id=12345

...Into this:

http://www.your-site.com/cool

No software to install, and takes about 30 seconds to generate an encrypted cloaked version of your page. No more hijacked affiliate sales!

Plus I Have Some Tools You've Never Seen Before...

Some of them were actually inspired by my dream. Like my "Interactive Johnson Box" (above on the left).

Sixty years ago, direct mail copywriter Frank H. Johnson was experimenting with ways to increase the impact of his sales letters. Instead of presenting the offer towards the end of the sales copy, he decided to try highlighting the offer in a rectangular box centered at the top of the sales letter. The result was a tremendous boost in response, and the "Johnson Box" has been used ever since.

My "Interactive" Johnson Box is a Web 2.0 version of the device, with dynamic content your prospect can interact with. It's a great way to grab their attention and get them to participate when you have a lot of testimonials, case studies, features & benefits, whatever the case.

Rather than sticking them everywhere in your sales letter, you can put them in one place that's interactive. That means if they click on it or use it, you know it's been read, unlike a static message where you don't even know if they saw it or not.

Plus, I'll let you in on a little secret... if they interact with any of these tools on your website, you know your headline did its job.

How's that, you ask? Well, the purpose of a headline is to do one thing only: to get your sales letter read. That's it. It's not meant to try to sell them at that point, but to get them to start reading so your sales copy can do the job of selling. If they start interacting with your site, then obviously your headline accomplished its goal.

What happens when your visitor doesn't choose an option? Well, you can include your default content as well that shows up before they click on a choice (kind of like the message you would have written there if you didn't have the tool).

On this page I let you go back and change the option you chose, but you can lock them into their first choice if you want. That way, if they go back and change their selection, the message doesn't change again... it only changes on the first selection. (But they won't know that—in fact, they won't know it changes at all—because of the stealth approach you'll take... by altering the sales letter dynamically below the fold, where they can't see it!)

An Exact "Message-To-Market Match"

That's my Dynamic Sales Letter tool in action. I've seen tools like it sell for $100 by themselves. But it's included in this toolkit.

Just imagine the possibilities when you can target your message more effectively to the exact desires of your prospect, based upon his or her own choices.

You see, I chose these tools for a reason—they convert! I still recommend you test, but if you want a push-button shortcut to success, I've done my very best to give it to you here.

I've already done the work for you. It's taken me over 3 years and tens of thousands of my own dollars, but it was well worth it. Knowing what sells and what doesn't is going to recoup my investment many times over, and now you can get the same benefits for pennies to my $100's!

"Most Online Marketers Are Only Another Sales Letter Away
From Being Labeled A 'Me Too' Company"

You've probably viewed a lot of sales letters online. Let me ask you, which ones stand out in your mind? Which ones made you stop and investigate further. You know, actually read the letter.

Was it the letters that looked like every other one online? Or was it one that was... well, different? Maybe something that stood out about the site. Like the site owner took the time to present something more to you than the same 'ol mega-headlines and endless hype.

With this very special toolkit, you now have the tools to create a new hybrid direct response website... from combining the classic tried-and-tested methods with an innovative Web 2.0 approach. Yet still firmly grounded in proven sales tactics and a long track record of success.

You'll be able to create something new that you can plug into a test strategy (I'll show you how) and let the winning combination deliver the most profitable sales letter to you on autopilot. A Self-Evolving Website.

It's kind of like tossing a bagful of coins into one of those Coinstar machines and letting it sort out and do all the work for you. There's no reason why you can't be the one to discover the next winning combination. You don't need to be a marketing guru to get this stuff to work for you.

Let your prospects decide for you by voting with their wallets. And let your sales letter be something different. Let it give you the upper hand.

It's A Direct Marketer's PLAYGROUND Of
Response-Boosting Tools and Devices!

Mix and match 'em, and watch your stagnant sales soar...

Frankly, there's so much here that I want you to have, it'll take me forever to write about it all. Better that I show you with a short video I put together for you:

And you know what? The tools I've showed you so far are only a fraction of all of them.

AND...THEY'RE NOT EVEN THE MAIN MEAT OF THIS TOOLKIT!

No, they're just part of the package...some bonuses, really.

The REAL substance is a 12 video series and companion guide revealing...

• Where to find the best proven sales letters — online and print ads — that you can legally swipe and adapt for your own products. (Just one of these sources sells for more than $500.00 elsewhere... and once you know my "secret pool", you'll load up your swipe collection fast for free!)
  
  
• How to spy on your competition and determine if they're testing their sales letter... and how to gain the results of their testing without spending a dime or doing any of the work. (Why spend endless hours trying to reproduce their successes... they've already done all the work for you!)
  
  
• How to recover a profitable online sales letter that's been taken down. (Sometimes the WayBack Machine has it, but not if the product sells out in 24 hours — I'll show you 2 more methods that are effective when that happens).
  
  
• Where to find highly targeted mailing lists for free. (In some niches I make way more money offline because I come right to their doorstep for the price of a stamp — Who needs pay-per-click!)
  
  
• How to test your sales letter the right way so you can cut the dogs loose and go with the winners every time. (These tactics alone can boost your conversions by 700% or more!)
  
  
• Where to get hundreds of hours of audio interviews, strategies, copywriting education, marketing tactics, and "insider" information... Did I mention those are all free, too?
  
  
• My "secret stash" of places to research your market and get free content (including every article, editorial, commentary, cover story, feature, interview, review, news, and fiction story ever written in some newspapers... going back more than 100 years!)
  
  
• The "Mother Lode" of copywriting and marketing tools & resources that are designed to do 2 things: increase your conversions... and save you time, money, and costly mistakes.
  
  
• Plus much much more too numerous to mention.
  
  

Introducing...

Twelve content-packed videos taking you on a journey through the best free resources for copywriters and marketers in existence... some more well-known, and others not so much. And the number of resources are growing by leaps and bound every day. That's because I'm constantly adding new content to save you time and money, and to boost your website conversions.

"Your Personal Direct Marketing Roadmap!"

In addition to the 12 insider videos that give you the skinny on the cutting-edge "Direct Response 2.0" techniques now in use by a smart handful of marketers, and the thick companion guide that expands on the concepts discussed and gives you ALL of the exact web addresses...

• You get my Interactive Tracker (iTrack) tool, which allows you to measure just about anything your visitors are doing on your website. Want to know how far down your visitors are scrolling? This tool will tell you, without them having to refresh the page.

  There may be a certain spot within your own salesletter where the majority of your visitors bail. Imagine being able to pinpoint that exact location, so you know what to fix. Without the tool, that kind of precision is impossible.

  If you want to know if a visitor types in some text or moves their mouse over an image, this tool will tell you that too. In fact, with this tool you're really only limited by your imagination in how you set it up to work. It's now yours, included in the toolkit.

  See the iTrack tool in action in this short video



• You get my Web 2.0 Dynamic Sales Letter tool. Now you can have a customized "message to market" match that changes on the fly according to the wants and desires of your visitors.

  Let them interact with your page and tell you what they want. Personalizing your salesletter for each prospect has never been easier!

  Combine it with the iTrack tool above, and you've got a built-in "stealth" survey tool as an added bonus!

  
  


• You get lifetime access to my Instant Headline Generator. Simply answer a few questions about your product or service, and have hundreds of eyeball-grabbing headlines generated instantly for you—taken directly from my headline swipe file of proven direct response winners!

  Testing a couple new headlines is the one thing you can do right now that takes only minutes, but has the power to easily boost your sales and conversions 3-fold or more.

  Just point and click, and get 100's of headline ideas...instantly!



• You get my Interactive Johnson Box, a Web 2.0 version of the classic direct response device that allows your visitors to "page through" content you provide, whether it's testimonials, images, audio, video, and any mix.

  Why look like every other website out there, when you can simply copy and paste your content into multiple iFrames that your visitors can interact and play with—giving you a bigger slice of your competitor's pie as a result!

  (And when you combine it with the iTrack tool, you can tell exactly what your visitors are interacting with and how far they're "paging")

Get Them Now While They're Still Available Here

• You get my "Unblockable Bank" Popover Kit, which allows you to present a dynamic-layer window that appears instantly or after a time-delay that you set... containing an opt-in form or any web page you want to show.

  These popover windows are different from regular popups, in that they are actually imbedded in the web page itself (instead of a separate page that popup blockers can detect).

  Because of that, they aren't blocked like regular popups. Plus if you use Google Adwords to drive traffic to your site, Google allows these types of popovers, but they don't allow traditional popups.

• You get the Cloak Medic Affiliate Link Cloaker.

  Turn this ugly thing:
  
  http://www.your-affiliate-owners-site.com/aff/salespage.php?aff_id=12345

  ...Into this:
  
  http://www.your-site.com/cool

  No software to install, and takes about 30 seconds to generate an encrypted cloaked version of your page. No more hijacked affiliate sales!

  And don't forget—affiliate links tend to depress click-through rates and conversions. I recently put that to the test with a few of my own campaigns. In a series of split tests I conducted, the obvious affiliate link was clicked on 48.3% LESS of the time (and sales conversions were 18% higher on the custom "non-affiliate" links).

  Imagine that! Not only do they click more often on links that appear to come from your site, they buy more often too!

  The bottom line is, you won't have that problem with your own affiliate links with this tool. (See an example of me cloaking Google here. Note the address bar URL and page title is NOT Google's... You decide what it will be).

• You get lifetime access to my Automatic Cliche Scanner. Just paste in your copy and click "scan" to check against my database of thousands of cliches.

  Cliches that say nothing and do little to advance the sale are the enemy of every lazy copywriter. And we've all been guilty of them.

  Here's how to catch them before they litter up your sales page.

• You get the Impact Audio tool with resell rights. The built-in wizard lets you mix audio with the included 10 royalty-free music loops, and even lets you choose the way your "play" and control buttons appear. And there are NO monthly fees ever.

  Adding audio to your website has never been easier!

• You get my Exit Popup Generator tool. Use it to offer "before you leave" discounts and coupons. Use it to capture their info on the way out.

  Remember...all the leads and sales the exit popup gives you is pure bonus over not having one at all!

  (And... why not do the opposite of every other website out there and test it with a video popup?)

• Plus you get access to even more tools that let you...

• Check the readability of your sales letter

• Generate newspaper "tear sheets"


Find the right tool for the job...
or combine them to invent your own.

• Access print content and articles going back more than 100 years for research and more...

• Find the best consumer AND business compiled mailing lists for FREE

• Access the largest SECRET swipe file stash the world has ever known

• Generate "handwritten" text in a variety of ways for your website

• And much much more...

...And even all of THAT doesn't begin to cover everything. Plus it's ON TOP OF the 12-video series and heavy Companion Guide!

The Copywriter's Toolkit Is MASSIVE—Almost a Full Gigabyte of Resources To Completely Transform And Rev Up Your Sales Letter!

Ok, so how much for this massive toolkit?

Well, first of all, I'm not going to pull one of those "apples to oranges" comparisons, where I show you how all of the experts that are featured in my toolkit charge $800.00/hour for their time, and as a result you'll get a $19,675.00 value for $197.

Even if that were true, getting video and audio instruction by these top copywriters and marketers is not the same as hiring them personally. We both know that.

I could also list each tool and resource separately, showing you the exact website where they are selling by themselves for more than what my entire toolkit costs as a whole.

After all, many of them are being sold elsewhere for $100, $297, or more. In fact, you can pick up my Mother Lode swipe file for $1000.00 on another website if you want to.

But even that's not the right thing to do, because many of those products are packaged differently and have their own bonuses. (And I just don't feel like dealing with the owners of those sites coming after me with a vengeance!)

Plus, most of my toolkit has software and other tools that I alone created. Resources you can't get anywhere else on the Internet at any price.

I spent over 3 years and tens of thousands of my own dollars putting this profit-pulling toolkit together. I find it incredibly useful to have everything in one place when I need it. No more hunting around looking for that buried treasure.

So I use it myself for my own projects. And I've used it to balloon my clients' bottom lines. Something must be working for them, because now they're on a first-name basis with their bankers!

Something must be working for me too. I keep raising my copywriting fees, yet I still end up getting more calls and emails from prospective clients who want me to write their copy and help them with their marketing.

I'm very selective about who I choose to work with nowadays, but now you can pick my brain (and the brains of countless other world-class marketers and copywriters) in this exclusive collection of marketing and copywriting resources.

"You Mean I Also Get Access To Other Top Marketers?"

Absolutely! I'll even show you exactly where to go for each one (and where to get some of their best salesletters you can legally swipe and adapt for your own product or service).

People like Clayton Makepeace, Gary Bencivenga, John Carlton, Gary Halbert, Michel Fortin, Jay Abraham, David Garfinkel (I've got a KILLER interview I did with David for you), Peter Stone, Alan Forrest Smith, Brian Keith Voiles, Drew Kaplan, Ben Settle, and many more too numerous to mention.

I'll show you where you can get some of their best stuff. Most of it is free, some might cost you a little. But as I've already bought most of their courses and products, I'm uniquely qualified to give you an honest assessment of each one and show you where to get the best value for your hard-earned money.

Listen, this one-of-a-kind toolkit can definitely jumpstart your slow-sellers and take your business to the next level. There's no question about that.

In fact, I should really call it the Conversion Toolkit, since there's so much more in it than just copywriting tools and resources. It's really a toolkit to help you boost your conversions. But since good copywriting is the foundation of this collection, and the primary reason why one website will convert better than another, I think it's aptly named.

So what is a fair honest price for the Copywriter's Toolkit?

Well, I've thought long and hard about this. I want to charge enough so you'll actually feel compelled to use it and get more than your money's worth.

At the same time, I want to price it low enough so more than just the super-successful can afford it.

Based on what products of similar quality are selling for, $297 would be a bargain.

But that might not satisfy my second criteria.

Therefore, the Copywriter's Toolkit, including all of the software, tools, resources, video, audio, the Companion Guide, the "bottomless" swipe file, everything... is just $197.

You can make that back in one afternoon by just testing some new headlines. I'll even show you how.

And to sweeten the deal even further, I'll even knock off an additional $100 on one condition...

You see, I'm looking to turn the Copywriter's Toolkit into one of the most valuable websites on the Internet. To do that, I need your success story. I want more case studies that I can share with my customers, so they can see actual real-world applications of these tactics.

Everybody wins this way. You'll get to see how others succeed as well. I already have many success stories about the toolkit. But I want more.

Plus, I'm exploring the idea of turning this toolkit into a higher-priced physical product to market offline in the next couple months. I'm also considering (on the advice of some of my colleagues) to turn this into a residual monthly fee-based membership site. Once either of those two scenarios happen, this deal will be off the table permanently.

But for now, the entire toolkit can be yours for just $97, out the door.

But I Want To Make It Even Easier
For You To Decide

Grab the toolkit now and start watching the videos. Use the tools in your own marketing campaign for a full 60 days. That means there's no rush... try it out at your leisure.

If during that time you're not completely convinced the Copywriter's Toolkit is worth at least 10 times your investment, I'll cheerfully give you a full refund with no hard feelings. And everything I sent you is yours to keep.

I can make this guarantee because I'm confident in the quality of my toolkit—and I know that once you've had a taste of success using these resources, you'll never be at a loss for ideas to use in your marketing campaigns.

Actually, I almost envy you. No matter if you're a seasoned pro marketer or just starting out, there's nothing quite like that feeling of checking your merchant account and watching the flood of sales rush in.

And at just $97 to set the ball in motion, I think it's the best deal out there.

Remember—you'll pay more than that every month in some membership sites. But why do that when you can get it all for a low one-time investment? You get the benefit of a membership site—with regular new content designed to save you time and money, while boosting your conversions and profits—without expensive monthly fees.

Join Today!

The Choice Is Now Yours.

You can do nothing and bury your head in the sand.

Maybe you're one of those "1 in 10,000" who only hire the best most-expensive copywriters—who crank out homerun after homerun for you.

Maybe you honestly don't need to boost your sales conversions or increase profits because they're already at their "theoretical maximum".

Perhaps you already enjoy the lifestyle most people can only dream about... getting up in the morning and finding out that you made a ton more sales while you slept. Then heading out to the beach with your family. Or the golf course with a few buddies.

If that's you, then maybe your copy of the toolkit should go to someone else who could really use it.

You can also keep doing what you're doing.

You know. Looking for ways to get "more traffic" to your website. Never mind that it's not converting worth a hill of beans with your existing traffic.

Like Driving With One Foot On The Gas And One Foot On The Brake!

So—more traffic, more "guru" courses, more ebooks to build your list. Even though all of those methods are just screaming for good copywriting to actually make the sale.

But how's that working for you so far?

Or you can level the playing field and start doing what some top marketers have been quietly doing under the radar... and seeing BIG results in their bottom lines.

Look, it's not rocket science.

There are definite actions you can take right now to pump up your profits. And there's a landslide of "how to" content out there to help you do it.

But trying to find it all—and separate the diamonds from the coal—can be a time-slogging challenge.

Let me be your guide. I'll give you what's taken me more than 3 years and $32,400.00+ of my own money to assemble.

This Is NO TIME To Go It Alone!

The Internet marketing "gurus" will do just about anything—and say anything—to make you forget about the money you have to constantly spend to get in their courses and coaching programs.

The fact is, there are some good ones out there, but they're not for everyone.

And the majority of them want to keep you buying their products—understandably so—right up until the next big launch. Then they want you to buy that one too (and they'll bribe you to get their way).

I want you to disappoint them.

I want you to preserve your capital and use it for the things you really need to grow your wealth.

More than that: I want you to see what a difference good copywriting can make to your business.

It doesn't even have to be great copywriting.

The truth is, most sales letters out there suck. Sorry to be so blunt, but even a halfway decent one is going to mop the floor with the others.

When you and your competitors are selling a competing product or service, doesn't it make sense for you to be the one with the sales letter that converts?

Easy Access to
The Copywriter's Toolkit

YES

Sign me up NOW, John! I'm ready to take the express elevator to the top. I want to inject new life into my sales pieces and watch my sales and conversions shoot off the charts. I realize that the Copywriter's Toolkit has all the shortcuts and tools to help me do it.

I understand that:

• Once my enrollment is successfully processed, you will grant me instant access to all the videos, all the resources, all the software, tools and tips, all the free bonuses, as well as any add-ons and updates for life!

• My investment is only $97 for a lifetime membership. I'm locking in my one-time payment now, so I won't ever have to worry about monthly membership fees or additional payments of any kind.

• You make NO promises or guarantees that I will produce any specific income, result, or conversion rate as a result of joining. I realize that my market, my own efforts, and my business are all unique, and my results may vary from those shown or implied.

• I understand that once my enrollment is processed, I will access everything in the Copywriter's Toolkit via digital downloads. I can watch all the streaming videos online, or download them and all the other tools and resources to my computer.

• I promise never to publish, share, reveal, or allow unauthorized access to this website. I understand that membership and access to this sensitive and proprietary information is a privilege, and that disclosing this information will cancel my membership irrevocably, forfeit all fees paid, and be punishable by law.

• The first 2 months are 100% guaranteed. If I'm not satisfied within the first 60 days of my new membership, I can ask for a complete refund. (Applicable to first-time purchasers only. If you purchased before and were issued a refund, this would not apply.)

Click here to get EVERYTHING featured today for only $97.

 

Subscribe safely and securely 24 hours a day. All major credit cards are accepted. Your enrollment is processed by PayPal®. Your web browser's cookies and javascript must be enabled in order to login after you join. Feel free to contact us with any questions or problems.

Give the Copywriter's Toolkit a test drive for two full months. Watch the videos. Use the resources in the toolkit. If you don't find the toolkit to be everything I say it is and more, I want you to ask for your money back.

I believe in overdelivering, and I've worked very hard in putting this toolkit together for you, with the hopes that you'll use it to boost your conversions and make your life easier. If it doesn't do either of those things for you, I'll cheerfully refund your money, with no questions asked.

Remember, I'll be adding a TON more resources in the months ahead, so if you want to get in at this low introductory price, now's your chance. Get the benefits of a killer membership site for a one time low price. After all, why pay a monthly membership fee when you can have access to these resources for life!

Yours in Profits,

John "Ritz" Ritskowitz
Editor & Publisher
The Copywriter's Toolkit

P.S. If you're not using any of these interactive tactics on your website, you are losing sales that are rightfully yours. Get those sales back today!

P.P.S. Remember, there's no risk whatsoever on your part. Even if you decide to cancel for whatever reason and ask for a refund within 60 days, everything you've downloaded is yours to keep for your trouble. It's my way of saying "thanks for giving it a try." So, even if I refund your one-time investment, you get to keep all the videos, software, tools, and resources you already grabbed. Click to join today.

P.P.P.S. Want a "sneak preview?" I'll give you my iTrack tool, as well as the special report the gurus don't want you to read: "The Profit DNA: How To Unlock The Code To Maximum Profits Through Self-Evolving Websites"

In it, I'll show you how to turn your website into an auto-evolving machine that easily cranks out maximum sales in minimum time.

Simply enter your first name and primary email address below to get them immediately, and you'll also discover...

• The 3 factors affecting your website conversion...and their order of importance. (If you focus on the least important of the 3 without addressing the other 2, you are throwing money out the window!)

• Why conversion rate means nothing by itself, and what you should REALLY be focusing on. (Hint: Visitor value is only one of them)

• How to set up your "marketing funnel" the right way to crank out more "A" level customers—the 20% that are responsible for 80% of your profits!

• And much more...

Your Name: Your Email: Note: I will NEVER share your information with anyone, under any circumstance.

Here's a few more comments from people who already know what's inside my toolkit.

NOTE: Every testimonial on this website is from customers who have actually purchased the Copywriter's Toolkit. None of them are from anyone who has gotten a free "review" copy. In other words, they all put their money where their mouth is. I just thought you should know.

"A Must-Have For Any Online Marketer Or Copywriter!"

"Hey John,

"I just finished viewing all the videos - yes, I watched every one of them - and they're excellent.

"They give the viewer a great entrée into the world of tactical online marketing - where they should go to do whatever needs to be done to create an impressive, quality presentation, and to ultimately sell effectively online.

"I merely skimmed the companion guide/novel - whew, that's a hefty tome, worth its weight in gold, no doubt - extremely impressive.

"In short, the toolkit will be a valuable adjunct, and a must-have for any online marketer or copywriter."

— Barry Densa
Newbury Park, CA
WritingWithPersonality.com

"An Unbelievable Amount Of Tools!"

"Your Copywriters Toolkit has an unbelievable amount of tools that would help any copywriter improve their business quickly."

— Mike Humphreys
West Chester, PA
SuperbCopywriting.com

"Fantastic Product!"

"Great job on your presentation!!!!!!

"This is a fantastic product. I highly recommend this to any marketer who is considering purchasing.

"Thank you so much for putting out such a quality product!"

— Jason Anderson
PromoCodeSoftware.com

"Blown Away By The Resources!"

"You did an excellent job. Loads of great ideas and material in there, I was blown away by all the cool resources you gave us."

— Rob Witty
RobWitty.com

"It's Like Getting in the Door Before the Price Skyrockets!"

"This is one of the most awesome products to come along. It's like getting in the door before the price skyrockets. I love The Toolkit. I've not gotten through all the stuff there yet, but even if you didn't ever put more 'stuff' on the site, what you have there now is worth the price and more. Great job!"

— Scott Ames
Orem, UT

"You Just Saved Me Massive Dollars."

"WOW!! This is just what I needed. This will even allow a newbie like me to create some good salesletters.

"I was just about to pay $750 for someone to write my salesletter. Now because of your toolkit, I don't have to. I can do it myself. You just saved me massive dollars.

"Thanks again for this offer."

— Luke Moore

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